Evan White brought me in as the Lead Graphic Designer to build the full visual identity for the Purple Acorn Network. My main focus was developing the complete look and feel for The HR Morning Show, which is the flagship show for the network. From there, I extended the creative direction to The Alder Hour and FinkedIn, shaping how each show presents itself across livestreams, social platforms, and long-form episodes.

Project Overview:
I handled the entire design ecosystem for multiple shows inside the network. That includes creating logos, building the motion graphics packages, developing the broadcast layouts, and preparing everything the team needed for livestream and pre-recorded production. All assets were original and built to give the network a clean, modern and consistent style.
Brand and Broadcast Development
Working directly with Evan, I established the full identity for The HR Morning Show. This included the logo, show open, transitions, lower thirds, guest backgrounds, multi frame overlays, and the animated countdown. I followed the same process for The Alder Hour and FinkedIn, giving each show its own feel while keeping everything tied to the Purple Acorn visual system.

Digital Presence:
I also created the YouTube thumbnails, social graphics and promo templates. Everything was built to stay clear and readable at smaller sizes, helping the network keep a consistent look across all platforms.

Outcome:
The design work helped Purple Acorn create a strong and recognizable visual style. The HR Morning Show now has a complete brand system that sets the tone for the rest of the network. The Alder Hour and FinkedIn follow that same standard, giving the entire platform a polished and unified identity that can grow with future programming.